Power Up: Professional Development Series
Presenter: Joey Donovan Guido, Cuppa SEO Web Design
Author: "A Holistic Guide to Online Marketing"
Podcast: Getting Under the Surface (GUTS)
Topic: Holistic Online Marketing
Joey Donovan Guido, a Madison-based marketing professional and author, will teach us the importance of looking at online marketing holistically. A Holistic Guide to Online Marketing is a program that provides a global view of online marketing, looking at your website, blog and social media efforts as a whole. In this Power Up Series, we will zero in on our websites, discussing three major disciplines: search engine optimization, user experience, and conversion.
In this presentation, Joey shares six ways to improve the conversion methodology on your website including: proven conversion strategies for your homepage and subpages; how web design can affect conversion; why carousels, parallax websites and pop-ups should be avoided — and what to implement instead of them for better conversion. We'll discuss both mobile and desktop versions of your site for a full understanding of how to effectively apply these proven conversion methodologies.
Key Takeaways
- How conversion and user experience are tied together
- How to improve conversion on a website’s homepage and subpages
- How the design of a website can improve or destroy conversion
- How to choose a call-to-action that engages with website visitors
Please register ahead of time.
Power Up is a professional development series from the Mount Horeb Area Chamber of Commerce. Each quarter will feature a new theme and we'll hear from experts in our community.
Date and Time
Tuesday Jun 10, 2025
1:00 PM - 2:00 PM CDT
Location
Virtual Session
You will receive a zoom link after registration.
Fees/Admission
Complimentary for Chamber Members
$10 for non-members
Website
Contact Information
Mount Horeb Area Chamber of Commerce
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